Universal Orlando has today given a glimpse of some of the merchandise coming to its brand new theme park, Epic Universe, when it opens in May.
Epic Universe will be home to more than 20 retail outlets across its five theme park areas - Super Nintendo World, The Wizarding World of Harry Potter Ministry of Magic, How to Train Your Dragon Isle of Berk, Dark Universe, and Celestial Park.
“The groundbreaking, immersive worlds of Epic Universe created the dream opportunity for us to design a first-of-its-kind merchandise program that brings these iconic stories to fans in new and innovative ways,” said Justin Lafoe, Universal’s global parks merchandise and retail officer.
Lafoe added: “We are thrilled to bring fan-favorite worlds to life and give guests the chance to bring home a piece of their adventures with them.”
Not only is it a lot of stores, it's a lot of new intellectual property (IP) to be merchandised!
Here, we take a closer look at the teased new retail experiences and merch for The Wizarding World of Harry Potter - Ministry of Magic.
Like the whole of this theme park area, the retail is being presented in a style inspired by the 1920s, set in Paris, based on the scenes of the Fantastic Beasts movie franchise.
The Parisien styling extends to the wizarding robes and outfits sold at Epic Universe, which are quite different from the black Hogwarts-style gowns sold at the other parks.
The new wand shop, called ‘Cosme Acajor Baguettes Magique’, will sell a range of new next-generation interactive wands.
Note, some of these new wands will be exclusively sold in the Epic Universe outlets and won’t be available in Hogsmeade or Diagon Alley (at the Islands of Adventure and Universal Studios parks respectively).
At ‘Les Galeries Mirifiques’, guests have the opportunity to buy wizarding robes complete with berets and neck ties, as well as other accessories and memorabilia.
Epic Universe Ministry of Magic robes and scarfs, to be sold at ‘Les Galeries Mirifiques’
Also stocked here will be bags, wand holders, t- shirts, and jewellery - plus, your very own interactive Niffler.
‘Tour En Floo’, in the Metro-Floo area, near the Harry Potter Ministry of Magic ride, will stock merchandise associated with the new attractions, including the ‘Time-Turner’ and the ‘British Ministry of Magic’ collections.
Also available here will be wand accessories adorned with the Ministry of Magic emblem.
Sweet-toothed guests must not forget to visit to ‘K. Rammelle’, the Wizarding World’s French confectionary.
K. Rammelle will stock, among many other delights, the Wizarding World's iconic Chocolate Frogs.
